§ Chapter — The House
Our Story
A privatehouse of icons.
Founded in Dubai. Restored in-house. Offered by appointment. This is the doctrine of THE PRIVÉ.
By appointment · DubaiVolume I · MMXXVI
§01 · Doctrine
We source what is not for sale. We keep what is worth keeping.
Chapter I·MMXX
A quiet beginning
THE PRIVÉ was founded in Dubai as a private register — one appointment, one client, one reference at a time. No showroom, no shelf: only what deserved to be kept.
Chapter II·MMXXII
The atelier
A workshop was opened above the salon. Watchmakers from Geneva and Le Locle joined us in-house. Every piece is authenticated, disassembled, and restored to reference specification before it is offered.
Chapter III·MMXXV
The register today
We remain small on purpose. What we offer, we would wear ourselves — and often have. The register is presented as chapters, never as catalogues.
01
Salon in Dubai
IV
In-house watchmakers
120+
References restored
By appt.
Only